In early October, a new episode of the Outdoor KZ programme about the Altai-Sayan ecoregion and the Sayano-Shushensky Biosphere Reserve premiered on TV. The crew filmed the show at the nature reserve in July 2019 as part of a nature conservation expedition organised by the reserve together with the Notivory Wildlife Conservation Fund. Outdoor KZ is a television programme on the channel Kazakh TV that highlights the nature and tourism resources of Kazakhstan and Central Asia.

The Sayano-Shushensky Biosphere Reserve is part of the Altai-Sayan ecoregion located at the junction of Russia, Kazakhstan, Mongolia and China. The snow leopard is a hallmark of the Altai and Sayan mountains. The episode features the animal and brings awareness to the problem of the shrinking snow leopard population in the region.

In July 2019, a group of photographers, journalists and wildlife cameramen went on an expedition to the Sayano-Shushensky reserve. The participants included Larisa Vasilyeva, a journalist for the Vokrug Sveta popular science magazine; Alexei Osokin, an animal photographer and writer for the Zoographia magazine; Stefano Tiozzo, an Italian photographer and wildlife cameraman; Margarita Kunkova, the press secretary and a journalist at Notivory; and Maxim Levitin, the host of Outdoor KZ.

During the expedition, the participants not only observed the nature conservation, research, environmental and educational activities at the Sayano-Shushensky reserve, but also plunged into the wonderful world of Siberian nature for several days where they watched the animals in their natural habitat.